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How the systems I build actually work — payments, booking, SEO — and what running a site costs. Written for the people I build for.

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1 item tagged Apps ·
Article · September 26, 2026 · Mason Obegi

Does my business need an app?

Somebody always says you should have an app. For almost every local business the honest answer is no. What Apple's own rules say about website-in-a-wrapper apps, what an app costs to keep alive, and the installable website nobody mentions.

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