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How the systems I build actually work — payments, booking, SEO — and what running a site costs. Written for the people I build for.

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7 items tagged Google ·
Article · October 5, 2026 · Mason Obegi

Getting a new website without losing your place on Google

A new website can throw away years of Google rankings on launch day, because every old page address quietly stops working. The one job that prevents it, why "send everything to the home page" doesn't count, and how to tell whether it was done.

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Article · September 30, 2026 · Mason Obegi

The scam calls, emails and invoices every small business gets

The week you get a website, the fake invoices start. "Google" rings about your listing, a stranger warns your domain is expiring, and an SEO guarantees page one. How to tell each one from the real thing, and six habits that stop nearly all of them.

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Article · September 24, 2026 · Mason Obegi

Marketing a local business website: what works and what doesn't

A new website does not bring customers on its own. The few things that actually work for a local business — most of them free — and the ones your inbox keeps selling you that don't, with the evidence for each.

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Article · September 22, 2026 · Mason Obegi

Getting reviews the right way, and what Google actually forbids

Reviews are the highest-return thing a local business can do for free, and the way they are usually collected breaks Google's rules. What is allowed, what is not, and the six-step version that works.

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Article · September 21, 2026 · Mason Obegi

Why your business doesn't show up on Google

There are two different Googles — the map and the blue links — and they fail for different reasons. How to tell which one lost you, quoted throughout from Google's own documentation.

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Article · September 19, 2026 · Mason Obegi

Getting your site into Google Search Console

Search Console is Google's own report on your website: which searches brought people to you, which pages Google has read, and anything stopping it reading more. Free, in your name, and the one setup that takes two sittings.

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Article · September 18, 2026 · Mason Obegi

Setting up your Google Business Profile, and adding me to it

The panel on the right of Google and the pin on Maps — free, in your name, and the thing that decides whether a local customer finds you at all. How to create it, get verified, and collect the reviews that do the work.

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