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Guides & notes

How the systems I build actually work — payments, booking, SEO — and what running a site costs. Written for the people I build for.

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Article · September 19, 2026 · Mason Obegi

Getting your site into Google Search Console

Search Console is Google's own report on your website: which searches brought people to you, which pages Google has read, and anything stopping it reading more. Free, in your name, and the one setup that takes two sittings.

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Article · September 18, 2026 · Mason Obegi

Setting up your Google Business Profile, and adding me to it

The panel on the right of Google and the pin on Maps — free, in your name, and the thing that decides whether a local customer finds you at all. How to create it, get verified, and collect the reviews that do the work.

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Article · September 17, 2026 · Mason Obegi

Buying your domain on Cloudflare, and adding me to it

Your domain is the one piece of this you should own outright. How to buy it on Cloudflare at cost, in your own name, and give me only the access the work needs.

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Article · September 17, 2026 · Mason Obegi

Setting up Resend, and adding me to it

Resend sends the automatic emails from your site — the confirmations and receipts that land in spam when they come from a Gmail address. Two steps, five minutes, and a screenshot of both.

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Article · September 17, 2026 · Mason Obegi

Setting up Stripe, and adding me to it

Stripe takes the card payments on your site, and the account should be in your name, not mine. What Stripe asks for, how long it takes, and exactly which role to give me — with a screenshot of every screen.

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